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What is Off-Page SEO and Why SEO off page activities Important?

OFF page SEO consists of external methods, and actions taken for a website to increase its ranking in search engines.

While On page SEO makes a website perform better internally, Off-page SEO activities function to increase the credibility of the website for search engines and the website's target audience.

Without Off-page SEO activities, it becomes very hard for a website to build credibility in the eyes of its target audience. Some important Off-page activities are

  • Business Listing
  • Directory submission
  • Social Bookmarking
  • Blog Submission
  • Article submission
  • RSS Feed Submission
  • Press Release Submission
  • SEO Forum Posting
  • Search Engine Submission
  • Profile Creation
  • Image Submission
  • Pdf and Doc Submission
  • Blog Commenting
  • Video Marketing
  • Classified Posting
  • Business Reviews

The above activities build links for search engines known as Backlinks, the more backlinks a website has, the better its credibility with search engines.

Here are Some Important off Page Optimization Techniques

  • Start blogging and posting on social media like Facebook to connect and find your target audience
  • Video marketing is an easier cost-effective method to improve relationships with your audiences
  • By Participating actively in online discussion forums the website can show its experience on the subject matter it's based on.
  • A small overlooked off page optimization technique is article submission and blog marketing as they can keep audiences continuously interested about the website.

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