Before proceeding ahead with the detailed insights on 10 Essential On-Page SEO Factors You Need to Know, let us give you a brief introduction on SEO & its types. Basically, SEO (also known as Search Engine Optimization) is a technique or strategy which is implemented in order to let the search engines (such as Google, Bing etc) crawl and index your webpage(s) in order to rank it on Search Engine Result Pages. SEO not only helps you in ranking your website, but also brings in value to your business by getting organic leads for the growth of your business. SEO is categorized mainly into 3 parts: On-Page SEO, Off-Page SEO & Technical SEO.
Off-Page SEO is the activity conducted within the website, while off-page activities are those which are done to get more insights on your website with the use of other referral websites. Technical SEO includes technical activities. When combining 3 of them effectively and strategically, you will get the desired result for your webpage(S). For SEO, several factors are there which need to be implemented in order to gain more visibility on SERPs.
Optimizing your website completely leads to a great SEO strategy. While considering On-Page SEO activity, there are n numbers of activities you can follow to ensure more visibility on your website. Here, we are sharing a few essential and best approaches to On-Page SEO which you can follow to boost the ranking of your website. These factors are:
Title tag is one of the major factors which helps in increasing the visibility of any webpage. The title tag can be found in the head section of the webpage, which indicates what the webpage is actually about and what it wants to convey to the users. A properly optimized title tag helps in ranking a website, and a badly written title tag can hamper the position of your web page on the search engine.
Meta description is the context which appears below the title tag on the search engine. It is one of the most crucial aspects of on-page SEO which must be filled properly using proper keyword and in defined word length. It basically defines your page & its context.
Google raters always go for quality and in terms of ranking, quality refers to content. As you know that content is the king, however only quality matters. If you have low quality content, your webpage is definitely going to have low visibility and vice versa.
Header Tags (<h1>, <h2>, <h3>, <h4>, <h5>,<h6>) are one of the essential factors among 10 Essential On-Page SEO Factors You Need to Know. These header tags are used to identify the headings, subheading and the descriptive contents on a webpage.
Creative, impactful and eye-catching headlines can get the attention of the users/visitors on your web page and also can engage users through more readability. Ultimately, they do help with SEO and teh ranking factor.
Keyword Cannibalization is a term where the same keyword has been used on multiple pages. This creates a problem for those who want their website to rank in SERPs and are using specific keywords across multiple pages of a website. It creates competitors within the webpage to rank on the website. In case, you want to rank your website, you need to figure out keyword Cannibalization and resolve it for better results.
Simply adding images to a website is never going to help you in ranking. To improve your web page ranking, you must use eye-grabbing images and need to optimize it properly from the image name to its title, caption, descriptions - everything. Apart from that, you need to ensure that the images are small in size and have clear visuals.
Content on the website must be written keeping the visitors/readers/users in the mind. It should not be search engine oriented content. You must write content which is preferred by both search engines as well as by your visitors. Keep your content relevant, substantial & of high-quality.
Make sure that whatever content you have published or are going to be published are up to date and accurate. The old data within your website which has less or no accuracy is never going to help you in gaining more visibility for your webpage through SEO.
Bringing users to your website is not enough. You must ensure that the user stays on your web page and gains the insights which he is looking for. It can be possible with better web page optimization, real-time quality content, better site speed, user experience, etc…
We hope that you would have gone through the 10 Essential On-Page SEO Factors You Need to Know in depth and would have understood that SEO is based on the efforts we make on our website. But, these are not just limited to only 10 Essential On-Page SEO Factors You Need to Know. There are several other factors as well which are responsible for improved ranking of a website in Search Engine Result Pages (SERPs).